ABOUT MISS CLAIRE

Miss Claire wasn’t born inside a glossy office.

It started in 2011 — a small room, a few products, and two people who believed good makeup shouldn't feel intimidating or overpriced.

Ramji Ahir and Dharamshi Patel had one conviction: quality makeup should be affordable and made for real people living real lives. The kind you reach for while rushing to college, sitting in an office cab, or getting ready for a wedding.

No big campaigns. No viral strategy. Just people genuinely loving what they used — and telling someone else about it.

Then came the Soft Matte Lip Cream. Over 5 lakh units sold on launch. Not through ads — through friends recommending shades to friends. It became the first favourite makeup product for a generation of Indian women.

That's still what we're here for.

Makeup that feels easy, fun, and made for every version of you.